HAPPY GIRL
MARKETING CO

bRAND design

Brand design for Happy Girl Marketing Co., a boutique social media studio centered on vibrant creativity & authentic connection.

Who is happy girl marketing co.?

Happy Girl Marketing Co. is bringing the fun to social media management. Jayci came to us hoping to redesign her brand to bring in more of the fun, joyful, and radiant energy that she brings to her SMM client work! We were able to do just that with a bright color palette, a fun icon set, scroll stopping badges, and more.

Type Hierarchy: There is no shortage of fun in the HGM type hierarchy. By blending multiple styles, Jayci has a full type suite to use in a variety of ways.
Color Palette: We kept things BRIGHT & BOLD! Pink, blue, orange… the list goes on.
Logo Suite: The logo suite features 1 primary logo, 4 secondary logos, 3 alternate logos, 3 wordmarks, and 3 brand marks. ICONIC.
Badges: Six fun badges can be used to add fun to Jayci’s website, social media posts, and collateral. These include a fun disco Saturn and a bright branded rainbow!
Icons: The icon set is unstoppable and features a disco ball, smiling flower, cowboy boot, and more.

PROBLEM

The

Jayci’s brand didn’t feel like her. She knew it needed to have a more vibrant and upbeat feel, and her existing brand wasn’t cutting it.

SOLUTION

The

We worked with Jayci to create a bright and bold brand system that will help her stand out within her industry. With memorable icons, a fun color palette, a full logo suite, and more, Happy Girl Marketing Co. is ready to take the social media marketing world by storm.